On page 21 of Fourth Down and Inches, author Carla Killough McClafferty quotes an entry from the private diary of the coach of the Harvard University football team. In that entry, the coach, who was the highest second-highest paid employee of the university, recounts minimizing a player's concussion to avoid a PR disaster: "Since football is being severely criticized just at present, a case of concussion on the brain would be very serious.” The year? 1905.
“The normally well-oiled public relations machine at the University of Michigan has been clanking badly in the past four days as the Ann Arbor school deals with the fallout from football coach Brady Hoke's decision to play a concussed player.”
Well, not exactly nothing. Now the coaches are apparently worse at handling the PR and they get paid more than anyone at the university. (Brady Hoke gets $4.6 million.)