Friday, September 11, 2009

A High School Sports Cable Network?

Yep, Cable Vision is launching MSG Varsity to cover high school sports in New York. Yes, a 24-hour network devoted to high school sports in one region. Actually, it’s more than sports. In this article, a spokesperson says it’s a “comprehensive suite of services dedicated entirely to high school activities." Activities?

Seriously, though. What does this mean for a school’s culture? Does it mean anything at all? Does one more layer of media coverage (and an old media layer at that) change anything for a teenager? Is this for kids at all or is this a way to repackage kids for convenient adult consumption—that is, surrounded by ads? Interesting any way you slice it.

Don’t miss the video on the home page.